Actress Ayelet Zurer, who played Superman’s mother in the soon-to-be-released film ‘Man of Steel’, was selected to be the face of the Israeli clothing brand Golbary for the 4th year running. Zurer, who lives in America, recently signed a deal with Golbary to lead their summer 2012 collection campaign, arriving in Israel to shoot the brand’s new catalogue, which includes selected future designs, with spectacular colorful new cuts and prints.
Golbery intend to continue their PR work with Ayelet, and extend their activities into social networks and special events with their leading lady. Ayelet, who came back to Israel especially for the photo shoot, will immediately go back to Los Angeles to continue working on her next project, which still remains a secret.
“There’s no doubt that Ayelet’s involvement with our brand has contributed to the brand’s success in the past 3 seasons,” said owner Moshe Golbary. “Many Israeli women identify with her, so her personality fits our brand.”
Check out Golbary’s latest collection here.